As the Marketing Director for G-Que BBQ, I frequently reached out to local social media influencers in order to collaborate with them to promote our business. 

I implemented an Influencer Outreach Protocol with standardized messaging in order to efficiently handle communication with a number of local accounts. This allowed me to maintain a high level of professionalism & to create a standardized system for nurturing positive business relationships. It also helped me to transfer responsibilities & set operating procedures for another marketing team member to handle local accounts. 

When dealing with instant messaging via social media, it’s important to  keep messages short & friendly. Social media platforms rely on instant gratification, so nobody wants to read a multi-paragraph message, whereas lengthy messages are expected when using email. If a long message is necessary in order to get a point across, it’s best to break the response into several messages, or to wait until the respondent sends some sort of confirmation before sending the next piece of information. Since the person on the other end of the conversation can’t read body language or tone of voice in the messages, a good strategy to convey emotion is to use emojis & insert punctuation appropriate for the mood such as exclamation points when relaying excitement!