Social Media Captions
Background
During my time as Marketing Director of G-Que BBQ, I managed all of the company’s social media accounts including accounts for Instagram, Twitter, Facebook, & LinkedIn. I produced content for 6 posts per week, which included writing copy for captions as well as taking photos, recording videos, editing content, & scheduling posts through a social media aggregator.
Process
My goal with social media posts was to drive sales by educating followers on our menu items while maintaining a strong brand voice. To connect with followers on a real level, I used informal, localized vernacular with a fun, playful tone. In order to optimize the content for search engines (SEO), I was as descriptive as possible & utilized keywords to make sure the content would appear under relevant searches.
Since the food menu was cyclical, I’d be writing captions for the same menu items up to 4 times annually. In order to efficiently write multiple captions for the same item, I batch-produced content by writing multiple variations of item captions at once, setting post dates on each caption, then organizing the captions in Asana, our project management platform. I’d use the same workflow for photos & video clips of food items by attaching the media to post captions in Asana & organizing all of the content in a shared Google Drive folder that I set up for the company.
Outcome
Engagement on social media increased dramatically, & I was able to grow the total social media following by 7% during my employment. In addition to the social media growth, the visibility of our brand attracted the attention of various media outlets like The Cooking Channel, Yelp, & TravelPulse, thus generating positive publicity for the brand. Finally, my method for batch-producing content set G-Que up for success by creating a library of copy & media that they could use well into the future.
Missing Thanksgiving? 
Grab a Pilgrim sandwich for all of the feasting & none of the heated family arguments! 
We take a hearty serving of hickory-smoked turkey breast nestled between garlic mashed potatoes & juicy cranberry relish, put it on a toasted brioche bun, then serve it with a crisp pickle spear. To make this a real Turkey Day feast, make sure to add on mac & cheese along with our garlic green beans!
What’s your favorite Thanksgiving food?
This ain’t your Nonna’s meatball sub! 
Rules are meant to be broken & meat is meant to be smoked, so we took your standard meatball sub & put our G-Que BBQ spin on it. We smoke the meatballs, top them with a sweet & savory BBQ marinara, then finish off the whole thing with melted provolone cheese for a Smoked meatball Sub that will blow your mind!
Food for tot: Americans eat an estimated 70 million pounds of tater tots EVERY year. 🤯 We’re working hard to bring that number up with our Loaded Tater Tots piled high with your choice of pulled pork, USDA Prime brisket, or smoked turkey breast, topped with bacon, chives, BBQ sauce, sour cream, & white cheddar cheese sauce. Get our Loaded Tater Tots now through Sunday!
Meat dreams are made of these… You want protein? We GOT it! 
Brisket, smoked turkey, pulled pork, smoked wings, cheddar jalapeno sausage, & pickles make up this mouth-watering BBQ tray. Welcoming all BBQ lovers & carnivores to feast on BBQ this weekend at @GqueBBQ
This is a PSA If you haven’t tried our house-made kettle chips yet, you are missing out BIG time! These bad boys are made fresh daily & are dusted in “The Rub,” the signature rub that makes our meats delicious. You’ve gotta pair these with one of our sandwiches for that added crunch factor & take a bag home to dive into later when you inevitably get another @GQueBBQ craving. 
This spud is a STUD! Our Loaded BBQ Baked Potato is seasoned with “Th Rub,” baked, then piled high with your choice of our house-smoked meats. It’s then topped with cheese sauce, sour cream, caramelized bacon bits, & fresh chives. This potato goes where no potato has gone before & we are thankful! 🙏 Stop by or order delivery to your door from either of our G-Que locations now through Sunday!